The Chanel Coco Flash Club

As I’ve seen so many friends posting their pictures at the Chanel Coco Flash Club, and it seems lit! So I wouldn't miss a chance to visit the pop-up store with one of my classmate to The Chanel Coco Flash Club at the Esplanade Annexe Studio. We need to book the slot at the chanel.com at 7 pm on 9 May. At the entrance there are few staffs to help you check in the slot and serve you a free drink with the tiny bottle of Grapefruit, Rosemary and Lemon juice mixed.

The pop-up store theme based on 80s disco party. We were first entry to fantastic decorate of the Chanel vinyl storefront. Inside decorate with the red and pink light full of vinyl and fashion history book. The vinyl play the record due to its spoiled so it’s quite a shame. We only get 5 minutes to explore inside and took photos, which later on we were bring to the main club area.

Inside the club area were majestic! The decoration is psychedelic theme with disco balls, mirrors and lighting that makes you feel like you’re in the club in 80s. The circular space is pretty small, as you can see the drum set in the middle where they put the seat for you to taking picture. The room surrounded by dressing room, make up booth, and photo booth. I like how they offered many activities and instagramable space for us to have fun and keep snapping the shots.

The photo booth is the key area where the staff gave the token to insert inside the jukebox, the Juxebox will connected to camera and you can get few shots with friend. Above are video gifs and printed photo for you to bring back home!. The make up room is where you can try on their make up and skincare collections, which including the debut collection; 3 scent perfumes, cheek brush, and hand creams (as shown above). There’s also a Coco Flash bar where you can indulge with the Chanel no.5 perfume.

I tried on few products such as matte lipstick and perfume. I’ve always been a big fan of Chanel no.5 perfume, due to its sophisticated and timeless scent. By trying on the new scents intrigue me to buy another perfume from Chanel!. They provided variety shades of red / warm tone lipstick to try on which is quite interesting.

The overall experience at the Chanel Flash bar is lit and mesmerising. I like how they created such an instagrammable space for visitor to took photos and have fun! I’ve never get bored for entire 1hour of visiting here. Chanel never disappointed their customers, and by launching exclusive event that everyone be able participate will create memorable experience towards the brand. Customer feel more engage with them and would want to buy more. From this event, I’ve got inspiration on creating pop-up store and how the brand potentially reach to customer by creating trial experiences such as make up booth.