Competition : Design Tote Bag for Ann Siang Hill House Hotel

Visual: (annsianghouse.com, n.d.)

The tote bag design competition for Ann Siang Hill House Hotel was occurred during August. It’s compulsory competition for IFB students. Which we all need to submit the design. This competition is something that I enthusiastic to do and ready prep myself to create the best design for the tote bag!. Ann Siang Hill house is nestled on the outskirts of Chinatown and within minutes of the Business District, is a fashionably restored heritage property designed for the culture-hungry, contemporary guest. Offering 20 sophisticated, well-appointed rooms for refined-yet-relaxed, short and extended city stays (annsianghouse.com, n.d.).

Visual: (annsianghouse.com, n.d.)

Since ASH hotel is going reward the hotel’s guest with tote bag. I was tasked to design the tote bag for their guest, ensuring the guest would like to carry around. The tote bag should reflects hotel’s heritage, identity, and target market. So after the class, me and my friends eager to visit the Ann Siang Hill hotel and ask the staff’s a few information, which they don’t appear in online website.

I met the one staff at the lobby, he’s very decent and knowledgeable. He answered all the questions descriptively, so we be able to understand the hotel’s heritage more. They basically target 60% of tourists and 40% local. Their theme is to make the hotel’s feels like home, which you can tell from how they decorate each hotel’s rooms. You can feel the vintage plus contemporary vibes once you walk in.

Process of designs

Snapshot from my illustration

My tote bag design is based on the hotel’s building colors which is dark blue. So my theme for designing this tote bag is, minimal with a twist, play with colors by using dark blue, white, and black color scheme. Emphasized on their ASH logo is required. The Brand Messages is to make sure customer feel like home when they see our tote bag. At least, it should gave them a nostalgia vibes while seeing the tote bag. So that’s why I created another illustration at the back for ASH building to reminds customer when they visited the hotel.

Selected final design

Final Design

Meaning behind design : I want to create the modern minimalistic design of tote bag that reminds customer of Ann Siang House every time they use it. Effortless and contemporary is the key. the concept takes inspiration from its surrounding streets to provide elegant yet comfortable ‘city style living’, expertly fusing elements of the past with the present.