In Pursuit of Me
Project 19
- The Assemble Club
This is the mock up branding design I originally create for my future multi-label store called "The Assemble Club". The Assemble Club is an alternative multi-label store available for online and brick-and-mortar targeting women who ages from 15 to 30 and above. We gathered all products from womenswear, accessories, stationary, household products, and many more. All items are both from locals and imported from cool shop all around the world e.g. Korea, UK, USA, and many more.
We described ourselves as "Alternative, Authentic, Sincere, and Intimacy." This is because we are truly offered the authentic brands from all around the world, that is good in style and quality. With intimacy services and friendly staffs, ensure that our band provide the top notch customer services through offline and online.

This is the store layout mood board I do for the brick and mortar store. I want the store to be very contemporary and minimalistic, that would suitable with the brand aesthetic. The colour ranges would be gold, light pink, light grey, white and a little bit of wooden furniture decoration. Together with the gold will gives the more sophisticated and modern vibes. I love the marble / stone laminate on furniture since it really chic and made the store look even more stylish. I definitely have a clothes rack for display womenswear and table for display accessories and stationary. Shelves to display the other stuffs needed.