In Pursuit of Me

This project is created under my FMP1 & 2 (Fashion Marketing Project 1 & 2) during my Advanced Diploma.  For this particular business project, we have created a new brand called Baggle Lah! It is a new and exciting local brand of leather bags complemented by attach water bottle which are removable. Baggle Lah! also offering the trendy and chic design yet functional bags that could be used in any occasions.

 

Baggle Lah! Came up with this product because we understand that Singapore government has

been encouraging their citizens to have a healthy lifestyle by staying active and drinking more

water. However there is one problem that we noticed about, which was most of the Singaporean

do not bring water bottles when they are hanging out. Baggle Lah! are made for women ages

between 16 to 25 years old, who is interested in healthy life style and want to carry water bottle

around. In the future Baggle Lah! want to expand their target market to a men ages between

22 to 35 years old living in Singapore. Moreover, Baggle Lah! will extend their secondary target

market to kids ranges from ages 5 to years old with mini backpack. 

 

Below, I'll showcase the illustration design I've created for Baggle Lah!, the Baggle Lah! fashion video, and outtakes.