In Pursuit of Me

This is my major project for Fashion Marketing & Merchandising module.  Showcasing my business plan of Common Raccoon.  Common Raccoon is the lifestyle and accessories fashion brand that provide the most essential accessories for young women.  Product ranges consist of  Tote bags, Clutch bags, Drawstring bag Labtop sleeves, Iphone & Samsung cases, and other accessories.  Tote bag is our main product range, since we emphasize on women who are study and works.  We realized that many young women always carried tote bags, as it most versatile and easy to bring along everywhere.

 

Below,  I showcased some parts of my project that consists of my brand concept, logo, mood board, and tagline.  Besides, the illustration of my branding that illustrates the packaging, name card, store theme, store layout and etc.